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Brand management company is the furture development direction of leather goods company .
These are the types of businesses from low-end to high-end. Here we are going to talk about the difference between virtual management and brand-based operating companies.At present, many companies are virtual operators. They do not produce their own products or even they do not have their own R&D.Brand management companies are long-term methods used by many brands in the United States and Europe. This is the ultimate trend in the future. Such companies need strong research and development capabilities.Virtual enterprises only make a product trade sales. They gather the supply chain and the sales chain together on the platform and obtain their own brand added value.
One of the major problems encountered by the Chinese bags and luggage industry is homogenization, and homogeneity exists in both products and brands. This has a certain relationship with the virtual business enterprises, because such companies do not have the brand R&D capabilities and brand R&D direction control capabilities. They only have supply chain list resources and sample clothes.There are many foreign brands operating companies, such as NIKE and APPLE that we know.APPLE manufactures and sells in China, but the brand is American and research and development are also in the United States. Carrefour has many stores in China, but The goods it sells are made in China and the consumers are Chinese. However, the Carrefour brand is French, and the money earned is also French.This is a fundamental issue. Our enterprises consume a lot of labor, human resources, social resources, and raw materials, but they make very little money. This is also the reason why Chinese clothing and bags industry should be transformed. We must have our own research and development capabilities, design capabilities, and the ability to create our own brands.
Brand management companies are an inevitable trend in the development of Chinese companies. Foreign brands are the first to ensure the local market, and then attack the Chinese market. For example, if you enter a mall, local brands will not let you in. If you say that you are a French brand, you can easily go in. The Chinese sales network is blocking its own brand, which is why more and more Chinese companies have to go abroad to register brands or even buy brands.